Having a great website is only one part of the story; to be successful people also need to be able to find it!There are many ways to promote your website but one of the major sources of traffic is internet search engines such as Google and Bing. It could be expected that search engines would provide the majority of traffic to a new website – perhaps 80% or 85% - so it’s critical to give your website the best chance of being found. Search Engine Optimisation, or SEO, is the process of enhancing your website’s performance in search engines. At Purple Bubble Writing I recommend that SEO forms a major component of your website's promotional budget. Pay-per-click and other advertising campaigns can provide an immediate response but the benefits are offset against the transitory nature of this spend; there is no lasting benefit to your business beyond the leads which it may have generated. Applying sound search engine optimisation practices to your website enhances your website quality and develops it as an asset for your business - a sustained return on investment. So why wait? With various factors impacting the cost and effectiveness of an SEO campaign please speak me, Hannah Chesterfield, about your requirements if you have any questions.